The AMBER Plan was created in 1996 as a
powerful legacy to 9-year-old Amber Hagerman, a bright little girl who
was kidnapped and brutally murdered while riding her bicycle in
Arlington, Texas. The tragedy shocked and outraged the entire community.
Residents contacted radio stations in the Dallas area and suggested they
broadcast special “alerts” over the airwaves so that they could help
prevent such incidents in the future.
In response to the community’s concern for the
safety of local children, the Dallas/Fort Worth Association of Radio
Managers teamed up with local law-enforcement agencies in northern Texas
and developed this innovative early warning system to help find abducted
children. Statistics show that, when abducted, a child’s greatest enemy
In April, 2003, President Bush signed the Amber Alert legislation making
it a national program. While the Amber Alert system is now mandated
across the country, some states are still trying to implement the
procedures necessary in bringing the alerts to the public. Hampered by
outdated Emergency Broadcast guidelines and different activation
criteria in each state, the system needs a fair amount of fine-tuning to
be optimally effective. Code Amber is on the cutting edge with the
technology helping to make that a reality.